Friday 08 April 2016
The internationally-renowned Choir of St John’s Cambridge is the main artist on the new label, so the decision was made to build on the strength of its branding and that of St John’s College, one of the largest colleges in the University of Cambridge.
The Bridge of Sighs (pictured at the top of this post) is an iconic crossing over the River Cam at the College, an image inextricably linked with St John’s. It conveys a powerful sense of the place as well as being a strong standalone symbol. We drew a simple graphic illustration of the bridge suitable for use at small sizes on CD covers. This was rendered in the College’s ’blazing red’ (the word ‘blazer’ is derived from the College’s distinctive red jacket).
Two versions of the logo were created – one for the Choir (bearing its name) and one for use on releases by top young musicians and College alumni scheduled to record on the label.
We’re in the process of combining the new logo and typography with a circular image-based approach on CD covers, with a view to creating a recognisable series. The new branding will also be applied to publicity material, more of which we look forward to revealing in due course.
Choir image © Ben Ealovega
Posted in: Art, Branding, Design, News, Premm Design, Typography, Work
Tagged in: Tags: Branding, Bridge of Sighs, Cambridge, CD cover, Classical Music, design, Graphic Design, logo, music, new identity, Paul Langman, Premm Design, St John's Cambridge, St John's College, typography, University of Cambridge