A record number of BBC Proms tickets were sold within the first 12 hours of being made available, the BBC has announced. More than 85,000 were shifted – up by 7% compared with last year – and 376 tickets were sold every minute in the first hour. Proms director Roger Wright said: “We’re delighted that so many people have been able to get their tickets successfully and look forward to welcoming them to the Proms this summer.” After creating the BBC Proms branding earlier in 2011, Premm are currently working on additional marketing materials for the season that runs from the 15 July through to 10 September. Don’t forget you can still turn up on the day and Prom for only £5, even if your favourite concert is sold out!

The National Youth Choirs have recently commissioned Premm to produce the look and feel for their supporters pack and promotional materials for their spring concerts at the Birmingham Symphony Hall, and with the National Youth Jazz Collective at the Barbican Centre. “The National Youth Choirs produce some of the most outstanding choral music in the world. Over the past quarter of a century the NYCs have contributed enormously to our creative environment.” Ed Vaisey MP – Minister for Communication, Culture and Creative Industries. Premm are currently producing further publicity items to promote the NYCGB.

Premm have been commissioned by the BBC to produce the brand and implementation for the 2011 BBC Proms season. Working with californian-based illustrator Justin Krietemeyer on the core brand image, Premm have also produced the design of the BBC Proms guide which will be available for sale following the launch of the season on the 14 April. The BBC Proms runs from the 15 July through to the Last Night on the 10 September. Martin Premm-Jones, Director of Premm said; ’Working closely with the BBC Proms team we wanted to make sure the 2011 image made the world’s greatest classical music festival as accessible as possible. Creating a summer festival atmosphere that would entice the public to embark on a musical journey through attending the concerts or through listening and watching via the BBC’s many broadcast channels.”