Premm are delighted to have been involved in the design and layout of the new BBC Editorial Guidelines – “One of the most important documents the BBC publishes”, according to Sir Michael Lyons, BBC Chairman. The 370pp book sets out the standards expected of everyone making or presenting the BBC’s output. www.bbc.co.uk/editorialguidelines
The BBC Editorial Guidelines
Premm have recently been working with global communications agency MS&L on a corporate messaging brochure, to outline the scope of their offering and to promote their ongoing relationship with The Coca Cola Company.
The slipcase and brochure details MS&L’s involvement with Coca Cola in brand building, consumer campaigns, sustainability, corporate reputation and employee communications. As the brochure is removed from the slipcase, it reveals an ever filling bottle of coke!
BBC Learning – History is a major priority for the BBC with an unprecedented range of History programmes
across BBC One, Two and Four over 2010 and 2011; from the Norman Conquest, to Stonehenge and 100 years of the
British High Street. The TV programming is being supported by a new BBC Learning initiative – Hands on History.
Premm were invited to tender for the ‘Hands on History’ campaign with the initial focus on the Normans. The
branding created gives flexibility for future campaigns with the creation of a central character named ‘Eric’, illustrated
by Glen McBeth. Eric, a young lad, is modern, cheeky and adventurous, with a real passion for the past. Throughout
the campaigns he will arrive in different eras and take on the persona of the time he emerges in. Animations
using Eric have been created by Pesky Animations to support the educational message.
Premm have created the brand, incorporated into a Learning pack to inspire families across the UK to explore
history. Resources include guides to historical buildings, walking tours, downloadable family and partner
activities, BBC events as well as lesson plans for schools, all with an emphasis on getting ‘hands on’.
The Kajima Corporation is a global leader in civil engineering, construction and development projects, with a history stretching back over 160 years. Headquartered in Tokyo, it has more than 14,000 employees around the world and annual revenues in excess of USD15 billion. Kajima UK approached Premm to evolve their corporate identity – to retain the heritage of the Japanese ‘chop’, but to increase the modernity and the consistency of it’s implementation. Following the production of identity guidelines, Premm working with leading PR agency The Communications Group, have recently launched the new Kajima website. www.kajima.co.uk
Longborough Festival Opera presents opera in an intimate opera house set near Moreton-in-Marsh in the glorious Cotswolds. The 2010 season featuring Don Giovanni, Madama Butterfly and Die Walküre has been receiving amazing reviews;
“Not having been to Longborough and its opera festival before, I was bowled over by it in all respects”
Michael Tanner, The Spectator
Premm were commissioned to produce a new identity for Longborough with the aim of increasing its presence within the arts world and to reflect performances of the highest quality that grace its stage every summer. Further applications that Premm are currently designing include a sponsorship brochure and the implementation of the identity to the 2011 season marketing.
Following the success of the 2009 BBC Proms campaign, Premm were commissioned to work on the 2010 season. Working with illustrator Andy Potts for a third year, the new BBC Proms image promotes the accessibility and inclusive atmosphere of the ‘worlds greatest classical music festival’. Having designed the BBC Proms guide, Premm are now applying the new brand to targeted marketing materials and the exhibition that appears at the Royal Albert Hall for the summer. www.bbc.co.uk/proms
The flagship garden of the Royal Horticultural Society, with over 1m visitors a year, Wisley captures the imagination with glorious gardens and a state-of-the-art Glasshouse. Following a successful pitch presentation we are delighted to be working with Wisley on their marketing material for 2010.
Each summer the City of London Festival brings the City’s unique buildings and outdoor spaces to life with an extensive artistic programme of music, visual arts, film, walks and talks, much of it free to the public. After working with the Festival since 1993, Premm were invited to evolve the identity in the autumn of 2009. The new brand has been implemented onto a sponsorship brochure launched in January 2010, for more information see Design Week online.
The money that Premm have saved this year by sending out an E-card, and not producing a printed card and posting to its clients and suppliers will be donated to Macmillan Cancer Support. www.macmillan.org.uk
Premm have thoroughly enjoyed working with the Children in Need team to produce the 2009 fundraising pack. Emma Bradley, CIN Director of fundraising commented; “Premm were particularly focused on finding solutions to maximise our small budget and to drive return on investment, increasing the number of inserts to ensure greater revenue per pack. The materials were fun and youthful, completely reflecting our brand. The team were professional and really cared about doing a great job.”
