BBC Learning – History is a major priority for the BBC with an unprecedented range of History programmes
across BBC One, Two and Four over 2010 and 2011; from the Norman Conquest, to Stonehenge and 100 years of the
British High Street. The TV programming is being supported by a new BBC Learning initiative – Hands on History.
Premm were invited to tender for the ‘Hands on History’ campaign with the initial focus on the Normans. The
branding created gives flexibility for future campaigns with the creation of a central character named ‘Eric’, illustrated
by Glen McBeth. Eric, a young lad, is modern, cheeky and adventurous, with a real passion for the past. Throughout
the campaigns he will arrive in different eras and take on the persona of the time he emerges in. Animations
using Eric have been created by Pesky Animations to support the educational message.
Premm have created the brand, incorporated into a Learning pack to inspire families across the UK to explore
history. Resources include guides to historical buildings, walking tours, downloadable family and partner
activities, BBC events as well as lesson plans for schools, all with an emphasis on getting ‘hands on’.