BBC Learning have approached Premm to pitch for a number of campaigns to create educational materials to support BBC programming and UK roadshows. Recent successful campaigns include ‘Hands on History’ and the ‘Poetry Season’.
Premm were invited to tender for the ‘Hands on History’ campaign with the initial focus on the Normans. The branding created gives flexibility for future campaigns with the creation of a central character named ‘Eric’, illustrated by Glen McBeth. Eric, a young lad, is modern, cheeky and adventurous, with a real passion for the past. Throughout the campaigns he will arrive in different eras and take on the persona of the time he emerges in. Animations using Eric have been created by Pesky Animations to support the educational message. Premm have created the brand, incorporated into a Learning pack to inspire families across the UK to explore history. Resources include guides to historical buildings, walking tours, downloadable family and partner activities, BBC events as well as lesson plans for schools, all with an emphasis on getting ‘hands on’.
The BBC Poetry Season invited people to ‘let poetry into your life’. The poster and postcard campaign featured 10 quirky illustrations by Chris Haughton, distributed in libraries, cinemas, museums and galleries to reach the 25-35 year old market – people that may not have read a poem since being at school. The front illustrated a quote from the poem, enticing the viewer to read the full poem on the reverse with a call to action to vote for their favourite poet. The campaign proved very successful, culminating in a Poetry event at the South Bank Centre.
“Premm are the best design agency we have ever worked with, all others on our roster simply don’t compare and we can’t wait to work with them again next year.”