With the ‘worlds greatest classical music festival’ the brand has to work hard on many different media and applications, these include Premm’s involvement in the 162 page guide, advertising, exhibitions, event materials, event branding and digital work; such as DEPs and web advertising. The target audience is equally diverse with many items having to appeal to newcomers to the BBC Proms as well as their existing long-standing audience members.

Premm have been involved with implementing the BBC Proms brand since 2000. The 2010 season proved record-breaking with Roger Wright, Director of BBC Proms, reporting that average attendance for the main evening Proms in the Royal Albert Hall was 92%, compared with 87% in 2009. An average of 4,000 people attended each of the 76 Proms in the Royal Albert Hall and 49 concerts sold out completely (compared with 39 in 2009). There were also more Prommers than ever, with 86,200 compared with 75,850 in 2009, a 14% rise.