Badminton England

Campaign

Brief

To create a series of posters for Badminton England’s No Strings Badminton sessions that depicts the diverse range of players participating at local venues around the UK.

Solution

We created a concept for the campaign based around the idea of having 60 minutes at the session to do something for yourself. We art directed the photoshoots working alongside photographer Will Chamberlin. Ensuring that the shots captured had natural, engaging expressions and dynamic movement that tied in with the variety of taglines that enhanced the idea of how the sessions could fit in with participants busy lives.