International Citizen Service

Branding

Brief

To rebrand the International Citizen Service (ICS) to appeal to young adult volunteers (16-21).

Solution

Our big idea was Inspiring Change in Society – a concept we developed from insights gained in our brand workshops. We needed to create an identity that each partner organisation could use within their own brand. So, to reflect a volunteer’s personal journey, we used a strong directional ‘marker’ alongside the many partner logos. This could take the colour of each partner brand. The identity was rolled out across a new website, T-shirts, posters, event stands and specific campaign materials. After the brand was launched ICS commissioned Premm to create social media assets for their 10,000 volunteer campaign.