Shakespeare’s Globe

Campaign

Brief

To create the branding and marketing materials for the Globe’s flagship education project.

Solution

Over the past 7 years, The Globe have commissioned Premm to produce the look and feel for the Deustche Bank sponsored initiative. The Shakespeare productions are created specifically for young people, with 16,000 free tickets a year given to London school pupils. With this in mind, our approach to the design has been to produce impactful visuals that engage with the young audience, which help them enjoy the tales of love, greed, jealousy, justice and mercy. The identities have been applied to programmes, posters, flags, advertising, web assets and branding of the theatre’s external walls using a “brick wrap” technique.

 For more information visit www.playingshakespeare.org