Royal Navy & Royal Marines Charity – Impact Report

Brief

To design an Impact Report for the Royal Navy and Royal Marines Charity that informs a wide stakeholder group of how the annual donations are invested and allocated to the families and veterans.

Solution

We wanted to create a strong, impactful report that uses the RNRMC’s photography and graphical style to convey the great work of the charity. Last year over £8m was given to people most in need; from serving personnel, veterans and families. The use of infographics and black and white photography adds to the story telling that highlights the difference that the money makes to people’s lives. As well as the printed report, Premm produced email campaigns designed to match the visual approach.