Much Ado About… Quite A Lot

Friday 23 February 2018

Over the past 7 years, Shakespeare’s Globe has commissioned Premm to produce the look and feel for the Deutsche Bank sponsored initiative Playing Shakespeare. The Shakespeare productions are created specifically for young people, with 180,000 free tickets given to London school pupils focusing on a different play every time, this year being ‘Much Ado About Nothing’. The design process differed this time as Shakespeare’s Globe has recently gone through a rebrand, which meant the new guidelines...

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Hungry To Help with Deutsche Bank and StreetSmart

Wednesday 15 November 2017

Premm was invited to work on a project for Deutsche Bank, aimed at increasing awareness of the bank’s 11-year partnership with StreetSmart among their own staff.  StreetSmart was established in 1998 and since then has raised over £8.2 million for homeless and vulnerable people across the UK. At participating restaurants during the festive month,s a voluntary £1 is added to the diners’ bill. And at the end of each month, the restaurant passes on all of these £1s to StreetSmart. The...

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The Branding of the Shrew

Tuesday 04 July 2017

For a consecutive sixth year The Globe Theatre approached Premm to produce the look and feel for their Playing Shakespeare production. The initiative which is part of Deutsche Bank’s ‘Born To Be’ programme enables over 16,000 London school pupils to experience live Shakespeare in the Globe Theatre. The branding for this years play, the Taming of the Shrew was designed to focus on the concept of reflections and themes of sibling rivalry, love and family tension. Using commissioned photography...

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All that glisters…

Thursday 13 March 2014

We were excited to attend the Merchant of Venice performance last night at Shakespeare’s Globe –  a modern interpretation of the play which featured a 10 foot neon sign and a hot tub! Premm were commissioned for a third consecutive year to create the core marketing image for the Playing Shakespeare production, the 2014 flagship education project for the Globe Theatre. The brief was to have a “Made in Chelsea” styled visual which would engage with the young audience, and help...

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Inspiring a new audience at Shakespeare’s Globe

Tuesday 11 February 2014

Playing Shakespeare with Deutsche Bank is Globe Education’s flagship project for London schools, with 16,000 free tickets given to students for a full-scale Shakespeare production created specifically for young people. Premm have been invited to work with the Globe again for the third year running on branding and marketing for the production, this year featuring The Merchant of Venice. Last year Premm directed a short film clip to tell the story of Playing Shakespeare, and to show our work...

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A Midsummer Night’s Dream

Wednesday 15 February 2012

Premm recently won a credentials pitch to design the marketing image for A Midsummer Night’s Dream, the 2012 flagship education project for the Globe Theatre. Since 2007, Globe Education, with the generous support of Deutsche Bank, have been creating theatre for young people. In that time, over 60,000 have received free tickets for a performance at Shakespeare’s Globe created especially for them. The identity will be applied to posters, advertising, programmes and to branding of the Globe...

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