At one together

Thursday 15 November 2018

Our Theatre is a community based schools programme run by Shakespeare’s Globe. 80 actors from 4 schools in Southwark came together to present a one-hour production of Shakespeare’s ‘As you like it’ inside the Sam Wannamaker Theatre. Each school took a different act to perform from the story that day, having initially showcased the entire play to their school. This resulted in a varied and dynamic performance. Premm were asked to design the creative for this event, looking at the poster, programme...

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Much Ado About… Quite A Lot

Friday 23 February 2018

Over the past 7 years, Shakespeare’s Globe has commissioned Premm to produce the look and feel for the Deutsche Bank sponsored initiative Playing Shakespeare. The Shakespeare productions are created specifically for young people, with 180,000 free tickets given to London school pupils focusing on a different play every time, this year being ‘Much Ado About Nothing’. The design process differed this time as Shakespeare’s Globe has recently gone through a rebrand, which meant the new guidelines...

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The Branding of the Shrew

Tuesday 04 July 2017

For a consecutive sixth year The Globe Theatre approached Premm to produce the look and feel for their Playing Shakespeare production. The initiative which is part of Deutsche Bank’s ‘Born To Be’ programme enables over 16,000 London school pupils to experience live Shakespeare in the Globe Theatre. The branding for this years play, the Taming of the Shrew was designed to focus on the concept of reflections and themes of sibling rivalry, love and family tension. Using commissioned photography...

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What country, friends, is this?

Tuesday 08 March 2016

Premm has been commissioned to work on promotional materials for the Globe Theatre’s Playing Shakespeare production now for 5 consecutive years. Twelfth Night was the chosen play this year for the 2016 performance; and one of Shakespeare’s more tragic comedies focusing on love, loss, identity and the sea. In contrast to last years design for the production of Othello, Twelfth Night’s main concept focused on using photography of one of the cast members. This was an interesting process for us...

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Presenting Shakespeare: 1,100 Posters from Around the World

Wednesday 23 September 2015

Premm has worked with Shakespeare’s Globe for the last four years, on their Playing Shakespeare marketing campaign, including productions such as A Midsummer Night’s Dream, Romeo & Juliet, The Merchant of Venice and Othello. Playing Shakespeare is Globe Education’s flagship project for London schools, with 16,000 free tickets given to students for a full-scale Shakespeare production created specifically for young people. With a variety of creative ways to engage with language, character,...

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The Green-eyed Monster

Wednesday 11 March 2015

Premm were commissioned for a fourth consecutive year to create the core marketing image for the Playing Shakespeare production, the 2015 flagship education project for the Globe Theatre. The brief was to have a World War 1 styled visual for Othello which would engage with the young audience, and help them enjoy this classic tale of jealousy and betrayal. The identity was applied to the programme, posters, flags, advertising and branding of the theatre’s external walls using a brick wrap technique,...

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All that glisters…

Thursday 13 March 2014

We were excited to attend the Merchant of Venice performance last night at Shakespeare’s Globe –  a modern interpretation of the play which featured a 10 foot neon sign and a hot tub! Premm were commissioned for a third consecutive year to create the core marketing image for the Playing Shakespeare production, the 2014 flagship education project for the Globe Theatre. The brief was to have a “Made in Chelsea” styled visual which would engage with the young audience, and help...

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Inspiring a new audience at Shakespeare’s Globe

Tuesday 11 February 2014

Playing Shakespeare with Deutsche Bank is Globe Education’s flagship project for London schools, with 16,000 free tickets given to students for a full-scale Shakespeare production created specifically for young people. Premm have been invited to work with the Globe again for the third year running on branding and marketing for the production, this year featuring The Merchant of Venice. Last year Premm directed a short film clip to tell the story of Playing Shakespeare, and to show our work...

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Candlelit drama at the Sam Wanamaker Playhouse

Tuesday 14 January 2014

This weekend I had the joy of going to the new indoor theatre at Shakespeare’s Globe – the Sam Wanamaker Playhouse. The interior provided a delight to all the senses, from the smell of the candles, to the intricate hand painted ceilings and the authenticity of the recreated jacobean architecture.The intimacy of the playhouse complemented itself perfectly to the macabre plot of ‘The Duchess of Malfi’. With the only light source being that of the candles, the cast were able to use...

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A Midsummer Night’s Dream

Wednesday 15 February 2012

Premm recently won a credentials pitch to design the marketing image for A Midsummer Night’s Dream, the 2012 flagship education project for the Globe Theatre. Since 2007, Globe Education, with the generous support of Deutsche Bank, have been creating theatre for young people. In that time, over 60,000 have received free tickets for a performance at Shakespeare’s Globe created especially for them. The identity will be applied to posters, advertising, programmes and to branding of the Globe...

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