VisitBritain has called upon the British public to invite their friends and relatives from around the world to visit the UK in 2012. The rallying cry for the nation to get involved is the latest phase of the national tourism agency’s ‘GREAT Britain – You’re Invited’ marketing programme and Premm have been involved in developing the free online toolkit for the campaign. The toolkit, available on www.visitbritain.org, will be provided to businesses – large or small –  across Britain to help them participate in, and benefit from the campaign. This will enable them to tailor adverts and newsletter templates in their own communications. Launching the campaign, Tourism Minister John Penrose said: “This is an innovative and personal way of encouraging more visitors to the UK and comes at a time when we want to ensure Britain is top of everyone’s holiday wish list.”

Share Your Great Britain poster