Following the success of the 2009 BBC Proms campaign, Premm were commissioned to work on the 2010 season. Working with illustrator Andy Potts for a third year, the new BBC Proms image promotes the accessibility and inclusive atmosphere of the ‘worlds greatest classical music festival’. Having designed the BBC Proms guide, Premm are now applying the new brand to targeted marketing materials and the exhibition that appears at the Royal Albert Hall for the summer. www.bbc.co.uk/proms