Thursday 13 March 2014
We were excited to attend the Merchant of Venice performance last night at Shakespeare’s Globe – a modern interpretation of the play which featured a 10 foot neon sign and a hot tub! Premm were commissioned for a third consecutive year to create the core marketing image for the Playing Shakespeare production, the 2014 flagship education project for the Globe Theatre. The brief was to have a “Made in Chelsea” styled visual which would engage with the young audience, and help them enjoy the tale of greed, justice and mercy. The identity was applied to the programme, posters, flags, advertising, and branding of the theatre’s external walls using a “brick wrap” technique, featuring a famous quote from the play in metallic gold.
Since 2007, Globe Education, with the generous support of Deutsche Bank, have been creating theatre for young people. In that time, over 90,000 have received free tickets for a performance at Shakespeare’s Globe created especially for them. For more information visit www.playingshakespeare.org.