The Rinse Cycle

Wednesday 02 March 2016

The Rinse Cycle

Following our rebranding work for Unexpected Opera, we were pleased to attend a performance of their latest production, The Rinse Cycle – ‘Wagner’s Ring cycle conditioned with comedy and shrunk to 2 hours’ … and set in a laundrette!

The Rinse Cycle

In shrinking the (XXL) cycle of four operas – usually around 16 hours long – to one evening, Artistic Director Lynn Binstock set out to ‘create an entertaining, high-quality, low-risk introduction’ to Wagner’s Ring that would ‘reach out to people who think opera might not be for them, while at the same time entertaining and stimulating those who love it already’. The Rinse Cycle certainly succeeds in meeting these aims, featuring a cast of London’s top emerging opera singers and providing an opportunity for audiences to dip their toes into opera in a light-hearted setting.

The Rinse Cycle poster

We designed the show’s publicity and printed collateral to resemble a washing machine, featuring a ‘gold-ring’ rim around its door in reference to the central object of Wagner’s epic tale. In keeping with the washroom setting and comedic flavour, the programme incorporated laundry symbols and cartoons by Pablo Helguera and Melanie Spector amongst the editorial and cast-related content.

The Rinse Cycle programme

The Rinse Cycle is showing at the Charing Cross Theatre, London, until 12 March 2016. Tickets are available here.

Production photography by Robert Workman

Posted in: Art, Branding, Design, Premm Design, Theatre, Work
Tagged in: Tags: , , , , , , , , ,

«Go back