St John’s Cambridge

Friday 08 April 2016

Bridge of Sighs, St John's College, Cambridge

Premm recently won a tender for St John’s College, Cambridge, developing a distinctive brand for the new St John’s Cambridge record label in partnership with Signum Classics.

The internationally-renowned Choir of St John’s Cambridge is the main artist on the new label, so the decision was made to build on the strength of its branding and that of St John’s College, one of the largest colleges in the University of Cambridge.

The Choir of St John’s College, Cambridge

The Bridge of Sighs (pictured at the top of this post) is an iconic crossing over the River Cam at the College, an image inextricably linked with St John’s. It conveys a powerful sense of the place as well as being a strong standalone symbol. We drew a simple graphic illustration of the bridge suitable for use at small sizes on CD covers. This was rendered in the College’s ’blazing red’ (the word ‘blazer’ is derived from the College’s distinctive red jacket).

St John's Cambridge logo

Two versions of the logo were created – one for the Choir (bearing its name) and one for use on releases by top young musicians and College alumni scheduled to record on the label.

Deo CD cover

We’re in the process of combining the new logo and typography with a circular image-based approach on CD covers, with a view to creating a recognisable series. The new branding will also be applied to publicity material, more of which we look forward to revealing in due course.

Christmas with St John's CD cover

Choir image © Ben Ealovega

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