The Branding of the Shrew

Tuesday 04 July 2017

For a consecutive sixth year The Globe Theatre approached Premm to produce the look and feel for their Playing Shakespeare production. The initiative which is part of Deutsche Bank’s ‘Born To Be’ programme enables over 16,000 London school pupils to experience live Shakespeare in the Globe Theatre.

The branding for this years play, the Taming of the Shrew was designed to focus on the concept of reflections and themes of sibling rivalry, love and family tension. Using commissioned photography of the lead actress playing Katherina, a range of design assets were produced that could be used across digital and print media.

As well as applying the identity to programmes, banners and posters we had the opportunity to explore branding the Globe Theatre itself with wall wraps, curtains and window graphics.

For more information on other Playing Shakespeare productions that Premm have designed the branding for, please visit; www.playingshakespeare.org

Posted in: Branding, Design, Premm Design, Theatre, Uncategorized, Work
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