Friday 25 August 2017
Imperial Health Charity supports the five hospitals of Imperial College Healthcare NHS Trust — Charing Cross, Hammersmith, Queen Charlotte’s & Chelsea, St Mary’s and the Western Eye – by funding a range of healthcare projects including major redevelopments, clinical research and innovative equipment. The charity works in partnership with the Trust to improve the quality of care provided for patients and their families, while enhancing the hospital environment for staff and visitors. It also manages an Arts Council-accredited hospital art collection and organises the Trust’s 200+ volunteers. Its work was recently featured in the acclaimed BBC documentary series Hospital.
We were asked to rebrand Imperial Health Charity to better reflect the scale of their ambition and help address a general lack of awareness about the work they do.
The charity’s new logo clearly states their name (shortened from Imperial College Healthcare Charity) and features two interlocking pentagons representing a close working relationship with the Trust. The pentagons also reference the five hospitals in which the charity works and their five main areas of activity — partnership, fundraising, grant-making, volunteering and displaying their art collection.
The logo most often appears with the statement ‘Helping our hospitals do more’, which can be made specific to each of the five hospitals (e.g. ‘Helping St Mary’s Hospital do more’) to increase awareness and understanding of the charity’s work locally. The rebranding also includes the use of colours from the NHS palette to help establish a relationship between the charity, the hospitals and their services.
The new branding has so far been applied to Imperial Health Charity’s stationery, Impact Report and graphics for their new offices, and will be rolled out to newsletters, clothing and a revised website in due course.
To learn more about Imperial Health Charity and how you could help, visit their current website here.