No Strings Attached

Wednesday 10 January 2018

Premm have recently been working with Badminton England to create a new poster campaign for their No Strings Badminton sessions. These sessions are Badminton England’s flagship pay and play social badminton programme, running in over 200 leisure centres with over 500 sessions, each led by a co-ordinator taking place across England. 

For this project we were asked to create a series of posters that depicts the diverse range of players participating at local venues around the UK. We art directed the photoshoots working alongside photographer Will Chamberlin. Ensuring that the shots captured engaging expressions and dynamic movement that tied in with the variety of taglines that enhanced the idea of how the sessions could fit in with their lives.

The concept of the campaign was based around the idea of having 60 minutes at the session to do something for yourself, this being from socialising, working out to escaping from a hard day at work and wanting to let off some steam. 

Posted in: Design, News, Premm Design, Uncategorized, Work
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