Monday 04 March 2019
Over the past 8 years, Shakespeare’s Globe has commissioned Premm to produce the look and feel for the Deutsche Bank sponsored initiative Playing Shakespeare. The Shakespeare productions are created specifically for young people, with 180,000 free tickets given to London school pupils focusing on a different play every time, this year being ‘Romeo and Juliet’.
We used the concept of opposites, which is a strong theme within the play, to create the main image. The two main cast members were photographed and merged together but facing away to represent the coming together of the two lovers but also the rivalry and hate between the two houses. Symbols of night and day were added into this representing the idea of time, which is a prominent aspect of the play.
As well as applying the identity to programmes, banners and posters we had the opportunity to explore branding the Globe Theatre itself with wood window panels.
For more information on other Playing Shakespeare productions that Premm have designed the branding for, please visit; www.playingshakespeare.org