BBC Proms

Client:
BBC

Sector:
Campaign

We were briefed to create the core brand and season identity for the ‘world’s greatest classical music festival’. The brand had to work hard across many different media and applications, including advertising, exhibitions, event materials, event branding and digital work such as DEPs and web advertising. Many items needed to appeal to a diverse target audience, including newcomers to the BBC Proms as well as regular audience members.

bbc-proms.jpg
960x775_CASESTUDY-BBCPROMS5757.jpg
Project Image

Over 300,000 people have attended BBC Proms concerts

Project Image
1920x1080_CASESTUDY40.jpg
960 x 634 - HOME PAGE_4.jpg
Project Image