The BBC Proms is the world's largest classical music festival. Held every summer, music lovers of all ages can enjoy performances in person and right across BBC platforms. We were commissioned to develop a fresh visual identity for the BBC Proms events and content. Crucially, the brand needed to work across the BBC estate and appeal to a diverse audience, from returning prom-goers to newcomers. We worked closely with the team to develop a unique wordmark with a typeface recalling the Proms founding in 1895. This historic reference was partnered with a toolkit of contemporary visuals bringing the richness of music to life in layers of texture, shape and colour. The iconic Royal Albert Hall remained at the centre of the identity, to retain its global recognition. The brand was designed to flex across many different applications, from exhibition stands to concert programmes, animated DEPs and digital posts, ensuring a seamless audience journey between BBC platforms.