Imperial Health Charity
Imperial Health Charity supports five hospitals in the Imperial College Healthcare NHS Trust. The charity funds a range of healthcare projects including major redevelopments, clinical research and innovative equipment. We were asked to rebrand Imperial Health Charity to better reflect the scale of their ambition and to raise awareness about the range of work they do with the trust and the hospitals they support. We developed a new logo featuring two pentagons interlocking to represent the close working relationship between the Charity and the Trust. The five sides of the pentagon also reference the five hospitals in which the charity works and the charity’s five main areas of activity: partnerships, fundraising, grant-making, volunteering and displaying their art collection.