From contraception and sexual health support to ensuring safe abortions, MSI Reproductive Choices is committed to delivering compassionate, high-quality services for all. We were tasked with the provision of all design services for the charity. Over a number of years we have produced a wide range of materials, from instructional guides for global partners to annual reports. Our successful relationship with MSI is built on developing an in-depth understanding of the charity’s objectives and brand, as well as ensuring clear communication with the in-house team. This strong base means we can effectively flex the brand to deliver the goals of each project and support the audience needs. For example, selecting powerful photography and human stories for a stakeholder report, or moving to clear infographics and typography to produce easy-to-follow guides for partners.