Inspired by the Baroque palaces of Europe and nestled in the South Downs, Petworth House is in the care of one of the UKs most important heritage institutions, the National Trust. The National Trust approached us to work on a range of event campaigns, covering iconic locations in its care, including Petworth House & Park. We took careful consideration of the National Trust’s trusted brand identity, whilst taking inspiration from the individual qualities of each venue or activity. This ensured that different event campaigns felt part of the National Trust collection whilst also reflecting the event and venue itself. This approach helped the campaigns stand out in a crowded marketplace.