
A big part of the marketing for both Easter and Summer was to drive the sales of their ‘Ultimate Explorer’ ticket, where you can visit multiple times over the year. We decided to take this idea and use it alongside the strap line of “Become the Ultimate Explorer” with a variety of people looking through binoculars at key attractions that can be found at PHD.
The simplicity and boldness of the design allowed us to apply this to a variety of assets with ease, such as bus sides, telephone boxes, posters and social media posts. There is so much flexibility throughout the campaign in the design by being able to show case a variety of people and attractions on different assets.


