Premm were approached in September 2022 to tender for the creation of their new visual identity designed to give the competition more 'stand-out' within the busy music arena. Working closely with the QSSC and Premier Communications teams, three initial concepts were presented to reflect a modern, forward-thinking brand for the world-renowned competition.
The approved brand reflects the concept of bringing the best singers together from around the globe. The QSSC team also liked that the mark evokes the idea of connecting performers to a worldwide audience of stakeholders, promotors and music publishers. The scope of work has included brand implementation to digital, social media, stationery, presentation templates, promotional publicity and event materials.