Premm has a keen interest in working in the sports and leisure industry and partnering with TTM on their rebrand project was a great opportunity to reach further into that sector and women's sport.
We wanted to create a rebrand for them which embraced the excitement around the talent they represent and the uniqueness of the family environment of their agency. The dynamic typography represents the growth of the company and their clients, with vibrant neon colours creating a stand out palette within their industry. The square within the logo represents the family unit and the talent being their central focus, with underlining references to box to box play within football.
We created a suite of assets including brand guidelines, social media templates, presentation templates, merchandise and a website reskin. This ensures consistency with the brand launch but also allows the client to be able to create their own assets going forwards. Textures of elements of sport and broadcast were also introduced to represent the diversity of talent they hold from footballers to TV pundits. Photography is styled in black to allow the colour and typography to feel even more dynamic and bold. It also adds a sophisticated element to the brand.
As part of the rebranding process we art directed a photoshoot with the TTM talent and staff. White props were used to represent the different areas the talent worked in from football, social creators to broadcasting and create a strong contrast in the black and white imagery.
The photos were used throughout the website, on social media as well as for external and internal communications within TTM.