No Strings

Client:
Badminton UK

Sector:
Digital

We were asked to create a series of posters and short videos for Badminton England’s 'No Strings' sessions that depicted the diverse range of players participating at local venues around the UK. The concept for the campaign came from the idea of having 60 minutes to do something for yourself. We art directed the photoshoots working alongside photographer Will Chamberlin. The shots captured had natural, engaging expressions and dynamic movement that tied in with the variety of taglines, enhancing the idea of how the sessions could fit in with participants busy lives

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