Badminton England provides support for everyone who wants to get involved in the sport, whatever their age, ability or gender. We were asked to create a series of posters and short videos for Badminton England’s ‘No Strings’ sessions that depicted the diverse range of players participating at local venues around the UK. The concept for the campaign came from the idea of having sixty minutes to do something for yourself. We art directed a series of shoots to capture natural, engaging expressions and dynamic movement to tie-in with a variety of campaign taglines. The combination of imagery and copy communicated the idea that sessions could fit in with participants busy lives.