No Strings

Client:
Badminton UK

Sector:
Digital

We were asked to create a series of posters and short videos for Badminton England’s No Strings Badminton sessions that depicts the diverse range of players participating at local venues around the UK. We created a concept for the campaign based around the idea of having 60 minutes at the session to do something for yourself. We art directed the photoshoots working alongside photographer Will Chamberlin. Ensuring that the shots captured had natural, engaging expressions and dynamic movement that tied in with the variety of taglines that enhanced the idea of how the sessions could fit in with participants busy lives.

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