Portsmouth Historic Dockyard

Client:
Portsmouth Historic Dockyard

Sector:
Leisure

We were approached by Portsmouth Historic Dockyard to work on their rebrand. They were looking for something that would take the existing visual identity and bring a simplified, refreshed and a contemporary approach to it. The identity also had to work as an umbrella brand, tying in with other attractions such as the Mary Rose Museum and the National Museum of the Royal Navy. We decided to simplify down the current naval flags so they just stood for the brand initials PHD, this also allowed the mark to become more condensed and easier to use on a variety of applications, as well as being more legible at a smaller scale. Colour was an important factor, as we wanted to create a fresh feel and expand the palette to allow for more creative use. We tailored this alongside cutout imagery and textures for print and digital assets to engage the audience and create an inviting atmosphere for all. 

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