Portsmouth Historic Dockyard

Portsmouth Historic Dockyard is an area of HM Naval Base Portsmouth which is open to the public. It contains several historic buildings, museums and ships, including the world-famous Mary Rose. We were approached by Portsmouth Historic Dockyard to deliver their rebrand. The challenge was to take their existing visual identity and bring a simplified, contemporary approach. We began by producing one shared logo to act as an umbrella identity for use across all sites. This was based on simplifying naval flags into three clean icons. We then produced a range of cut-out imagery that could be layered in different ways for different sites and channels. This included black and white photography combined with coloured images and graphics using naval flag colours drawn from the logo. Our final design was rolled out across promotional print and digital advertising, on-site signage and wayfinding.