Client:
Royal College of Nursing
Sector:
Charity
The RCN Academy seeks to be fearless and uncompromising in its pursuit of progressing the remarkable profession of nursing. It comprises five academies, each with its own focus. They all share the collective aim of supporting members to be outstanding caregivers and strong advocates for patients and colleagues. Additionally, the academies aim to develop brave leaders in innovation and research both nationally and internationally. The Institute's brand design had to be fresh, dynamic, and bold, while also complementing the main RCN brand and representing something new and exciting. We needed an overall design for the RCN Academy, as well as separate but cohesive looks for each of the five academies.