Royal Horticultural Society
The Royal Horticultural Society (RHS) is the UK’s leading gardening charity. They aim to “enrich everyone’s life through plants, and make the UK a greener and more beautiful place”. The RHS were looking to attract new visitors to their gardens and shows, while continuing to engage with their existing audiences. Evolving their marketing assets would be key to achieving this. We were brought on board to develop and implement the RHS Garden marketing branding. Our approach offered a range of brand applications suitable for different audiences; from clean and classic to appeal to existing adult audiences, to textured and colourful for families and kids. The resulting approach brought a balance between maintaining brand consistency and offering the variety needed to engage all audiences.