Street Smart

Deutsche Bank


At restaurants participating in StreetSmart, a voluntary £1 is added to diners’ bills during the festive period, with contributions supporting homeless and vulnerable people in the UK. The campaign is backed by Deutsche Bank. We were invited to work on a project to increase awareness internally of Deutsche Bank’s partnership with StreetSmart. The campaign aimed to illustrate how Deutsche Bank’s involvement has helped the charity by ensuring that 100% of the money raised can go towards helping the homeless. We wanted to create a talking point for the Deutsche Bank staff and get them thinking. So we created an eye-catching installation positioned within the London and Birmingham Deutsche Bank offices. The installation featured cardboard boxes printed with statistics about homelessness in the UK, the charity itself and the restaurants associated with StreetSmart. Posters, digital screens and placemats were also positioned on site and in café areas to amplify the messages.

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To find out more about StreetSmart and how they help the homeless please visit:

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The StreetSmart charity has raised over £8.2 million for homeless and vulnerable people across the UK.