The Rich Picture

Client:
Macmillan

Sector:
Charity

Macmillan Cancer Support provide physical, financial and emotional support for the 3 million people in the UK living with cancer. We created a series of ‘Rich Pictures’ documents, summarising the needs and common experiences of different groups of people living with cancer. Working closely with the team at Macmillan we ensured that their brand guidelines were rigorously and consistently applied in an appropriate and engaging way across the full series of documents.

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