Women, Work and Power
Client:
City of London Corporation
Sector:
Campaign
The City of London is known as the financial district. It is an area rich in history and continues to play an important role in London and the UK. The City of London Corporation was planning a series of events called ‘Women, Work and Power’. The events would tell the stories of women who have been at the forefront of the struggle for gender equality, as well as those who have effected change simply through doing their jobs. We were invited to develop a wordmark to draw together the events under one identity. We wanted the wordmark to hark back to the origins of women’s rights. We were inspired by hand-printed campaign posters of the Suffragettes to develop a distinctive typeface. This was used alongside a mix of modern-day and archive photography. As well as creating the identity for this series, we also produced the on-site branding, digital assets and events programme.
The identity needed a bold, dynamic look and feel, mirroring the strength of the women past and present working in the City of London.
